Who Am I?
Pink Blowfish

What Am I?
UX / Web Designer

Best Known For
Supreme End-User Empathy

• Created the information architecture and guided the user interface design for various projects.
• Created user experience architecture deliverables including user personae, site maps, storyboards, page schematics/wireframes, content inventories, and navigation labels
• Served as the creative lead for electronic branding strategies to integrate technology and business requirements into design, user interface and marketing.
• Lead the design, development, and deployment of internal and external websites.
• Designed and developed user interface features.
• Drove strategic user experience initiatives in areas such as social media, search engine optimization, globalization and personalization.
• Created HTML and graphical prototypes to present concepts
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• Presented design solutions to management and business customers, backing up recommendations with solid usability principles.
• Tracked and analyzed web activity trends and implemented new design features based on metrics.
• Wrote web pages in a combination of codes, including HTML, SHTML, CSS and Javascript.

• Participated in strategy sessions to help identify and set direction for achieving client's objectives.
• Collaborated with design/content strategy teams to brainstorm and validate experience design concepts.
• Produced site maps, flow charts, functional specifications and navigational wireframes as they related to the target audience's on-line experience.
• Documented and presented structural concepts to creative, content strategy and technical teams.
• Communicated and collaborated with designer, content developers and technical staff through various stages of user interface development.
• Utilized usability guidelines to organize content into logical categories as well as developing structural design by establishing the foundation of information access and functional relationships at the site and page-level.

• Develop from the ground-up complete online marketing strategy for the eCommerce site.
• Oversaw the day-to-day management of all digital activities, including email marketing deployment, in-house promotions, ad partnerships, Internet marketing programs, creative testing, Web development.
• Developed long and short-term digital strategies and initiatives to meet the business objectives
• Drove more sophisticated Web analytics that provided higher levels of customer intelligence and decision-making resulting in increased sales.
• Hired and lead a team of creative individuals consisting of designers and information architects.
• Managed budget to maximize efficiencies and effectiveness of the company's digital operations.
• Performed usability studies to help define the overall user experience strategy.

• Assisted outside design agency to re-design look and feel of the TXU intranet for integration into their Hummingbird EIP Portal.
• Created and maintained the design style guide and user experience guidelines.
• Partnered with technology team to ensure best practices are adopted throughout new page migration and various development life-cycles.
• Communicated design principles and solutions throughout the organization.
• Developed template that was free of errors across all browsers.

• Developed fresh design concept that directly enhance Verizon's extranet and reflected creative innovation while maintaining their design standards.
• Ensure brand and style consistency across all creative deliverables.
• Proactively made suggestions for business best practices and process improvements.
• Designs were created in Photoshop for approval.
• Once approved HTML was hand coded.

• Created strong design concepts and developed design layouts for a variety of creative projects using Photoshop and Illustrator
• Coded completed designs to HTML in a non-WYSIWYG environment
• Clients included KPMG, Baylor, XML Connect as well as several internal projects

• Lead designer working with a team of developers in designing a graphical user interface their Remote Operations and Maintenance System dashboard application.
• Created HTML and graphical prototypes.

• Primary visual designer responsible for project to take monthly publication online.
• HTML was hand coded using Allaire Homesite.
• Created custom graphics using Adobe Photoshop 5.5 and Adobe Illustrator 8.0.
• Performed marketing research and suggested changes in order to increase customer base.