Max Factor Naughty Or Nice Campaign

Are You Naughty or Nice?

The Challenge:

To create a look and feel for the launch of the new Max Factor line of lip glosses labeled Naughty or Nice. Pages had to be consistent with the current look established by Max Factor while still maintaining a separate identity.

The Solution:

Collaborated with design/content strategy teams to brainstorm and validate experience design concepts. Produced site maps, flow charts, functional specifications and navigational wireframes as they related to the target audience's on-line experience. Utilized usability guidelines to organize content into logical categories as well as developing structural design by establishing the foundation of information access and functional relationships at the site and page-level.

Project Deliverables:

Project flowcharts and wireframes were mocked up to represent the complete site.